Embrace

OCD Product and Brand

Create a Brand, That breaks the mold, Inspired by Health-care, Driven by Persona, Using CAD This was the prompt we received. With no idea what it could mean but we were passionate. From this EmBRACE was born. Embrace was a bracelet and ring brand that would serve as a treatment for OCD. We developed the brand, met with engineers, designed the 3D model, and created a website that served as a platform for customization and online sales. The font used was to illustrate a luxury product that while being well-made and customer focused, would also be accessible. Worked in a group of four designers: Sally, Anna, Christine and I.